One of the most influential aspects of email marketing is brand recognition. It is important that your business maintains a competitive edge by keeping up with the latest trends. If you are wondering what sets you apart from all the other companies, the answer is simple: your brand.
There are two categories of email marketing: branded and non-branded email marketing. The benefits of branded email marketing involve all communication reflecting your professional domain name such as the FROM and REPLY addresses, as well as the business URL being present. It is important to have a professional look that your audience can trust.
Non-branded email marketing is more commonly used today, however, it is less effective than branded email marketing. Non-branded email marketing occurs when all email communication is branded either with a fake domain or irrelevant agency.