What Is The Best Practice For Optimizing URL’s?

Every optimizer knows that the devil is in the details, and to really ensure that your site is as well optimized as it can be, you’ll need to pay attention to every aspect of the site. When generating content for a website, generally your focus is on the content itself, and how you can write a piece that will grab the reader’s attention and help gain traction for your site by ranking well. You’ll focus on writing quality content, as well as creating a page title & meta description that hit your keywords and accurately describe the content on your page. However, one very important aspect of optimization that many content generators tend to overlook, is your URL’s. The right URL can make or break your rankings, so it’s important to follow best practices! Interested in learning more about how to optimize your site’s URL’s? Keep reading below for more information!

Redirect URL’s to your Root Domain

The first thing you need to do is establish which version of your website is your root domain. Generally, it’s going to be one of the two secured options, as well as the version that includes “www.” The four variations are as follows:

  • http://website.com
  • https://website.com
  • http://www.website.com
  • https://www.website.com

Typically you will want to use the last version, and have permanent redirects set-up for all of the other versions to point to your main domain. It’s also important to note & remember that Google has mentioned that a secured site provides a minor ranking boost, so even if your site isn’t built for eCommerce, it’s worth having an SSL to boost your SEO.

Designing A Well-Optimzied URL

Now, let’s discuss how you can design a URL to help give your content a boost. When building a URL, the most important things you can do are to use your article or pages main keywords, as well as reduce any filler words.

For example, if your content is about a Boston-based Digital Marketing workshop you’ve recently attended, you will want to make your URL something along the lines of www.website.com/boston-digital-marketing-workshop/. You may be tempted to touch on the fact that it was your experience by naming it something along the lines of /my-experience-at-the-boston-digital-marketing-workshop/, but if you’re trying to optimize your URL’s the best thing you can do is keep things short and simple. You should avoid using stop words like “my” “at” or “the” as they don’t add anything of value to the URL, but they take up valuable space that could be going to other keywords, or that you could otherwise by saving.

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Overall, optimizing your site’s URL’s is fairly simple. Make sure your site is secured and that you’ve redirected all auxiliary versions of the domain to your main one, and ensure that your URL’s are free of filler & fluff, sticking only to the main keywords in your page or article!

If you need help optimizing your website’s content, our team at Boston Web Marketing is ready to assist! Reach out to our team today by calling us at (857) 526-0096 or by filling out our team’s online contact form! We look forward to hearing from you and assisting with your digital marketing needs!

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