When it comes to owning a website and trying to have that website rank well in search results, link building is a task that marketers use to help with ranking. To help your link building you will need to deliver your desired content to your audience in different ways to figure out which content format is most useful. When it comes to the different types of content formats that are popular with successful link building, the top four formats include:
- Long-form content
To help figure out which is best for your business, here are the pros and cons of each format.
Interactive Content Format
In the past couple of years of interactive content, such as quizzes, polls, calculators, 360 videos, etc, have been on the rise with marketers. As this is a type of content format that keeps users engaged.
Pros of using an interactive format
- Interactive elements allow you to present multiple angles on a topic while allowing you to incorporate as much information on the topic as possible.
- Users can look at different parts of the content and find the information that is most useful for them and their searching goals.
- By using interactive content you can target different types of people as you can incorporate information relevant to different groups of people.
- Depending on how the design looks, your interactive content can attract links just because the design of the content is eye-catching and pleasing.
Cons of using an interactive format
- Creating sophisticated and amazing looking interactive content takes time and money as you will need a front-end developer. You will also need to keep track of quality assurance and that the content works on multiple browsers.
- Depending on the type of content or visuals you have for your interactive content, you may need multiple views or versions for responsive purposes.
Static Content Format
When it comes to static content format, think of an image, or series of images used to display the content you want. A more known form of this is an infographic. If you are thinking of using an infographic, because the market is saturated with them, you will need to make sure yours is useful, educational, or entertaining if you want to garner links from it.
Pros of using a static format
- No need for developers.
- You can upload the static content yourself to your website or social platforms so there is no need to wait for a developer to do it once it is finished being created.
Cons of using a static format
- Static graphics are not responsive and may not display well on different devices. With this in mind, you should consider creating a mobile version of your static content.
- With static formatting, it could be hard to communicate your message quickly. As with other types of content with having to grab your audience’s attention fast, try to make sure your message is one of the first things people can see.
GIF Content Format
In today’s day and age, GIFs are primarily used for memes and funny content you see on social media, but they can be very useful for businesses trying to promote a message or piece of content as well. It is a great middle ground between interactive and static pieces of content.
Pros of using GIF format
- You can have the same success and outcomes as interactive formats but without the use of a web developer.
- Like static formats, it is easy to upload your GIF content to your website, blog, and social media pages.
- GIFs automatically play when they load which gets the message to your users faster and without them having to do anything.
Cons of using GIF format
- GIFs, like static pieces, are not responsive by default so you will need to keep them simple or create different versions that can be displayed on mobile devices.
- Since they have the reputation we mentioned earlier, if you try to pitch a GIF content format idea, you may get some resistance. This is where you need to relay the pros of GIFs and how it can be useful for your marketing strategy.
Long-Form Content Format
While long-form content is not so much visual or flashy as it is written, it is still a well-used format that has the ability to give you quality links. In addition, the resources you use in the content can also bring in a lot of relevant traffic to your website.
Pros of using long-form format
- Long-form pieces of content allow you to promote the piece over a period of time and don’t need to be an instant hit to bring success. You can explore different avenues and create more content as the long-form gives you an ongoing link building strategy.
- Withing a single piece, you can cover a variety of different topic as well as add visuals within the piece when necessary. This allows you to target multiple kinds of searchers and audiences with one piece of content.
- Allows you to show your expertise in your field or the topic you are writing about.
Cons of using long-form format
- When it comes to people’s attention spans and general interest of things on the internet, long-form formats are usually not as eye-catching. Which is why the headline of the piece needs to grab your audience’s attention.
- For the most part, when it comes to written content, readers will skim an article to find the information they originally were searching for. This makes it hard for people to understand your content, so be sure to use visual aids to help them understand and break up the wording of the overall piece. It not only helps with understanding but helps the eyes of the reader.