Constructing a good SEO strategy is much easier said than done, but it all starts with a good foundation of content. There are tons of different types of content that are useful for a business’s strategy. You have things like blog content for pulling general audiences, service area pages to advertise your business to where it wants to provide its services, and service pages that showcase why your business is the most ideal choice for a consumer. Lost in the shuffle of some of the most popular content types is one that you’ve definitely seen before but just not recognized – syndicated content! We’ll tell you everything you need to know about this type of content and its impact on SEO below!
Defining Syndicated Content
Looking at the definition of syndicated content may leave SEO specialists confused at first. By definition, syndicated content is content published on multiple domains with the goal of increasing brand awareness and reach. If you look at the meaning of syndicated content alone, your first thought is likely that syndicated content is detrimental for SEO. After all, it perfectly fits the definition of duplicate content that any big search engine flags! This is exactly correct, but there’s a loophole of sorts that allows other businesses to get away with it: cross-domain canonical URLs! These are URLs with the same URL slug across multiple different websites.
Is Syndicated Content Good For SEO?
When looking at syndicated content for a website, you might be thinking that it can serve as a great benefit to your business. After all, linking back to a top brand and vice versa only serves to help your domain authority! However, Google has updated its recommendations on syndicated content to essentially put a dagger into its chances to rank. They no longer recommend cross-domain canonical URLs as a way to identify syndicated content. According to their help center, the only way for syndicated content to stand a chance against duplicate content algorithms is if the partner sites no-index their pages. Therefore, only one website gets the benefit of SEO rankings!
Alternative Ways To Approach This Content
The main goal of syndicated content is to bring up a lesser-ranking website to the domain authority of a much more established website. If you’re trying to achieve these same goals for your business with a more successful partner, instead employ the technique of backlinks. It goes without saying that a high-authority website with your business’s URL on it will pass that same authority to your business. Instead of using syndicated content, try having the partner business link back to yours through a press release or informative article. Especially if the partner is well-established, you’ll reap the benefits in time as well!
SEO Strategies With Boston Web Marketing
Knowing the difference between white-hat and black-hat SEO tactics is crucial for getting a website to rank well, and Boston Web Marketing’s SEO team has all the answers to difficult questions like these! We’ll ensure that your business doesn’t have to go through the pitfalls of syndicated content and reap the rewards of ranking well. Contact us today to achieve these goals for yourself!