What is Semantic SEO?

SEO-related phrases formed into an upward facing arrow

What is semantic SEO? Semantic SEO refers to a question or search phrase that returns relevant results even if they don’t exactly match the words or phrases used in your search. For example, when you can’t remember the name of a song you heard on the radio, you might search a few of the words in the song, and you’ll return the artist’s name and song title.  They’re not the words you literally searched for, but they returned the results you were looking for.

 

Understanding how semantic SEO works can provide a deeper insight into how Google search operates, in turn you can update your content to include additional search content. Start by asking yourself: “Once the user finds what they need out of this keyword search, what else may they be looking for?”

 

Open up Google’s Keyword Planner tool and pick a topic relevant to your business.  Look for a small keyword and a bigger one.  For example, for a baking website, you may look for the term cupcakes while the expanded version may be cupcakes with chocolate icing.

 

Next, search [cupcakes with chocolate icing] on Google and explore the content that appears in the results.  Look at the bottom at the “searches related to” section to help you find important words to include in your post that these same people will look for.  You may return something like “cupcakes with cooked chocolate icing recipe” which you can work into your content.  Throw on a search optimized title, and you’ve got yourself a fantastic article!

 

Why bother?  Semantic SEO is tedious, yes.  However, if make your content relevant, and consider the problems your customers are facing and what they are truly looking for and thinking about, it’ll set you apart from the competition.

Ashley C.
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