What Is Schema Markup And How Does It Affect SEO?

Schema markup is a structured data vocabulary that allows your website to appear in rich results on search engines like Google and Bing. “Rich results” are the snippets of information that appear organically on search engine results pages without the user having to actually click on a website. For instance, if you were to Google “What is Gatorade made of?”, Google would provide you with an answer right there on the top of the search engine results page without you having to click into the website where the information is being pulled from. Google is able to provide you with this information because the webpage where this info is found includes FAQ (frequently asked questions) schema. Along with FAQs, there are many different types of schema that can signal the context of a page to Google: articles, events, products, local businesses, reviews, recipes, medical conditions, and much more. To learn more about how you can implement schema markup on your business’s website, read our blog here!

How Does Schema Markup Affect SEO?

Websites that include schema markup typically rank better in search engine results pages than those without it. Recent studies have shown that over one-third of search engine results pages contain rich snippets that are generated by web pages with schema markup. This means that if your website does not include schema, you’re missing out on an excellent opportunity to rank higher and gain more traffic. When you combine the utilization of schema markup with other good SEO practices, your website is sure to shoot up the rankings for queries relevant to your business. Schema markup is a valuable tool for almost any website, including e-commerce sites, local businesses, and more! Adding schema markup to your website does not require any special coding skills, meaning the opportunity is there for every website owner. To learn more about how you can utilize schema markup on your website and improve your search results rankings, read our blog

Contact Boston Web Marketing!

If you have any questions about schema markup or are looking to improve your website’s ranking in the search engine results pages, contact Boston Web Marketing! Our team of SEO specialists help businesses in almost every industry achieve higher search results. Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!

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