Page speed is exactly what it sounds like: how long it takes a website to fully render a page and display its content. Page speed is an essential aspect of your website because it affects both user experience and where your website will rank in the search results. When page speed isn’t closely monitored and fixed when necessary, it can ruin an SEO strategy.
Google PageSpeed Insights
The best way to know how your website is performing in page speed is by using Google PageSpeed Insights. Google PageSpeed Insights is a free tool that analyzes a website to determine the page speed on both mobile and desktop. When you analyze your website using this tool, it will give you an in-depth report about your page speed, including diagnostics into why it’s performing the way that it is. Using this data, you can make corrections to your website that will improve the page speed, in turn improving the user experience and search engine rankings of your site.
Page Speed And User Experience
Page speed is a significant factor in how users experience your website. Data shows that just a one to five-second delay in loading speed can increase the likelihood a user immediately bounces by 90%. With this same delay, conversions drop by an average of nearly 5% per second of delayed loading, a decrease that can be detrimental to a business’s revenue. These statistics are just one reason why making sure your website’s page speed is optimized.
How Can I Improve My Website’s Page Speed?
Other than using the PageSpeed Insights report, there are a few more things you can do to improve your website’s page speed. One thing to focus on is optimizing the images and videos within your site. Images and videos are the two most common things that cause loading speed issues, so make sure to optimize them by resizing and compressing them. Another common problem with page speed is excessive redirects. When redirects are unnecessary, they can increase the amount of time between the original request and the page being loaded. One more thing that you should look at to improve page speed is your website’s theme. Older themes can be outdated and slow, so it may be a good idea to update your theme.
Contact Boston Web Marketing!
If you have any questions about page speed or any other SEO factor, contact Boston Web Marketing! Our SEO specialists help businesses and websites of all kinds achieve higher search results. Give us a call at (857) 526-0096, or fill out the contact form on our website!