Local SEO can be broken down to two main categories that have different subcategories underneath them. These two categories are on-page and off-page SEO. On this blog post, we will explore 4 of the elements that go into on-page SEO and what you can do to improve them.
Page Titles & Meta Descriptions: Probably one of the most well-known elements of on-page SEO is having well written and accurate page titles and meta descriptions on your web pages. These elements of HTML code help describe both search engines and users what content is on each web page.
H-Tags: Another HTML attribute that is a part of on-page SEO is h-tags, specifically h-tag optimization. These tags help describe to search engines what is on your page and the level of importance. They also help break up your content for users reading your web pages.
Content & Copy: The content and copy on your website is crucial. If you’re building your own website and are reading up on on-page SEO the most important thing to remember is to create your own original and unique content. You won’t rank for your keywords you are targeting by copying someone’s content and you’ll end up penalized by search engines.
Internal Linking: When creating your content on your website, you will want to include internal links. These internal links are URLs that link to other pages of your website. This helps with user navigation and it can also help search engines identify new pages to index on your website.
Are you curious how your on-page SEO compares to your competition? Maybe you’ve got a new website built and you aren’t sure if your developers build it with on-page SEO in mind. Contact Boston Web Marketing for a full website SEO analysis today.