Search engines like Google, Yahoo, Bing, etc. will always be making changes and enhancements to the way your website and web presence as a whole is viewed. This is mainly because they want to give the person searching, the best and most relevant results. “User Experience” is ranked very highly, and will only continue to increase. Search engines have created more ways like on-page SEO and off-page SEO to increase user experience and add another way to get around spammers.
There are a few categories of on-page SEO to make it easier to understand. Content is one of the largest areas of on-page SEO. This refers to the quality of the content on the website, and each page – the pages and website as a whole need to have well written and quality content. You can get positive ranking factors for research in your content – meaning using keywords that people are searching for in your space. You should also include images or videos to increase content. Having “thin” content is negatively looked on by search engines. Search engines want to give their viewers the best result that they are looking for – so having more content describing your website will help because there is more to crawl and index.
Architecture is another way to grow your on-page SEO. A few major factors in this category is making your website mobile responsive because so many people are using phones or tablets to do their searching, and this goes along with user experience. Speed is also another ranking factor, which directly goes with user experience – who wants to sit around to have a page load? People are more likely to go off your website and try to find one that they can see the information they need in a timely manner.
Off-Page SEO is just as important as on-page. One part of off-page SEO is trust and proving to search engines that your content is relevant.
Links play a part in your SEO as well. As you create listings, social media accounts, you’ll be growing links to your site. History and locality both also positively affect your rankings – if someone goes to your website multiple times and they are in the same area that you are, you will be showing search engines that your content is relevant and reliable.
Both on- and off-page SEO play a big part in your website and how it ranks to search engines. Being aware of both is necessary and crucial to your ranking and getting more traffic to your website. If you have more questions or need further explanation on on-page or off-page SEO, contact us today for a consultation.