While they may not alway announce it, Google is alway making slight adjustments to its algorithm with the goal of serving higher quality, and more relevant content to its users. SEO specialists are always keeping an eye on these changes so they can gear their content to better fit the specifications of the new algorithm and get their website in front of more people. Google has now announced that its latest developments to its algorithm will focus on helping answer more complex questions with a single query. They are calling this update the Multitask Unified Model, which has been given the welcome nickname of “MUM”. Google doesn’t often announce these updates, or give us nearly as much information about future changes or how they work, so this information is highly appreciated by SEO professionals around the world.
What is the Goal of MUM?
MUM was born from the insight that most people need to use eight different searches to get answers for more complex questions. The intention is to help people get to that same useful information with fewer queries. The main goal of MUM is to help provide answers to more unique questions that would usually take a few different searches, or steps to get the right information. From what we understand, the most common scenario is when users are trying to compare two different subjects, objects, actions, etc. While currently they might be able to get all the information they need from multiple sources of content and make the comparison on their own, Google is hoping to make that comparison part of the search process rather than something that users have to extrapolate.
How Does MUM Work?
Without getting too complicated, MUM is utilizing artificial intelligence to better understand language and is said to be 1,000 times more powerful than their 2019 algorithm update, BERT. With a wider capacity for simultaneous processing, MUM can better comprehend what users are really asking, which is a major push forward in Natural Language Processing, one of the most talked about subfields within artificial intelligence.
How Can I Optimize My Website for MUM?
Experts predict that MUM will prioritize FAQ content that aims to answer more complex and multi level questions. In the case of MUM, getting more specific with your content will be better, so long as the search volume isn’t too low. If you’re interested in improving your website’s SEO, give us a call at 857.526.0096 or contact us here for more information.