Have you ever heard the term “Google Knowledge Graph?” Maybe not, but if you use Google you have been using their knowledge graph for years now.
The Google Knowledge graph is a system that Google launched back in May 2012 that understands the facts about people, places, and things and how these entities are all connected. This is used behind the scenes by Google to help them improve the search relevancy and also to present knowledge graph boxes within its search results that provide direct answers.
One of the key features of Google’s Knowledge graph in which you are likely to use every day is Google’s autocomplete suggestions. These are based on the most popular terms related to a core search topic. This feature is when you begin to type in a search term and Google gives you suggestions to finish your search. As well as the “people also search for” area at the bottom of the page which lists related people, places, and things. These relationships are determined by looking and previous search data.
Another key feature often used is Google’s “people also search for” area at the bottom of the page. This feature lists related people, places, and things to what you have searched for. These relationships are determined by looking and previous search data.
Google is constantly testing the results that appear in a knowledge box taking information and search data from everyday users to improve their knowledge graph. Google must constantly continue this testing as there is never one perfect answer, each answer depends on the specific user.