If you have a question, but don’t know the answer, you will probably turn to Google. With nearly 3.5 billion searches daily, the search engine results page continues to grow more and more complex. It is that much more important to do everything you can to stand out amongst your competitors.
Just a few small optimizations can make your FAQ page draw new traffic to your website. One of those SEO techniques is adding a code called FAQ schema which will give crawlers more context for the page content. Read below to learn what FAQ schema is and how it can help you increase your SEO performance.
What is FAQ schema?
FAQ schema is a markup you can add to a webpage’s code that contains a list of questions and answers. Google then reads this markup and uses it to generate a snippet for others to find. These pages or sections, to be considered FAQ, should contain two or more questions. This code will show Google what questions are being asked and answered on a certain page.
What are the benefits of FAQ schema for SEO?
The biggest benefit of FAQ markup on your website is to take up more real estate on the SERP. The more space you can take up in the search results, the better. Adding FAQ schema markup can help you gain rich results and can be helpful for appearing in the People also ask a section of the SERP.
Search engines are all about the content that answers a specific search query. There are two places to include FAQ schema markup on your site: FAQ pages or pages with a FAQ section. There is a big difference between the two.
FAQ pages, versus FAQ sections, are typically broad in content, not focusing on keywords but rather trying to hit as many bases as possible. While adding FAQ schema for your Frequently Asked Question pages is definitely a good idea, this alone will probably not have a huge, noticeable impact on your SEO. However, adding FAQ schema to your product and service pages will.
Contact Boston Web Marketing
This process of setting up your FAQ website page and schema markup can feel daunting and like an irrelevant task with all your other managerial responsibilities. At Boston Web Marketing, we can help you from setting up your website pages to building the code for the FAQ schema on your website. Just contact us today to get started! Give us a call at 857-526-0096 or email us at email@example.com to learn more.