What is Content Personalization?

Is your business’s content relevant to customers searching for it? Customer experience can be improved with personalized content. If products and services align with their preferences, wants, and needs, they are more likely to spend time and money on them.

Can I Have an Example of Content Personalization?

For example, you are browsing multiple product pages on a retailer’s website featuring black winter boots but not buying anything. After you exit the page, a promotional email is sent to you, offering 20% off the retailer’s winter jackets. Since you are being served irrelevant content, you might ignore the retailer’s email and even unsubscribe completely.

How Can I Personalize My Content?

In theory, creating personalized content seems ideal, but how can your business accomplish this effectively? As a savvy marketer, it would help if you understand your audience’s demographics and target personas. Based on the previous winter boots example, each audience member probably has a different budget, style preference, and purpose for the boots.

Segmenting your audience plays a key role here. Whether you use Google Analytics, another web analytics service, or a personalization software solution, you can divide your audience segments into groups. Understanding which content will resonate with each audience segment and what will engage them most will be easier when you break them down by demographics and behaviors.

How Can I Classify My Different Wants & Needs?

Behavioral insights determine the wants and needs of personalized content. While searching for content, the user provides or demonstrates these things. A few of these insights are based on user behavior:

  • Buying behaviors
  • Pages viewed
  • Events visited
  • Data on location
  • Customer lifecycle
  • Duration on the site
  • Buyer personas
  • Metrics on engagement

Who Can I Contact to Learn More About Personalized Content?

If you’re interested in discovering more about content personalization, don’t hesitate to get in touch with our team at Boston Web Marketing. We will guide you to understand more about personalized content and how it can help you. To get in touch with us today, please call us at (857) 526-0096 or email us at sales@getfoundquick.com. We look forward to hearing from you soon!

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