What is Black Hat SEO and Why is It Bad?

There are a wide variety of ways to improve your website’s search engine optimization. From link building to generating the content, to improve the overall user experience for your website, there is a multitude of ways to create an engaging space for users and search engines alike to find out about your business in an organic fashion. There are, however, corners that people will often try to cut by utilizing certain SEO practices in a manner that can actually do harm rather than good for your website. This is what’s known as “Black Hat SEO”, and you should absolutely refrain from using these techniques, as Google will recognize them and likely punish your website’s rankings, including potentially de-indexing them all together. Here are some examples of black hat SEO that you should avoid when building up your website. 

Publishing Content for the Sake of Quantity and not Quality

We’ve all seen this. A website decides to publish content on a regular basis for the sake of having content for search engines to crawl, but the content itself isn’t very good or informative. If you want to truly avoid this, take the time to create posts that are informative and have something to offer. If you need to wait 2 weeks in between pieces of content instead of one for the sake of crafting engaging content, your website’s SEO is heading in the right direction. Focus on crafting great content. Search engines will reward that. Putting out a piece of content that is regurgitated week after week/month after month will wind up hurting you in the long run.  

Cloaking 

Cloaking is an instance where you are hiding certain aspects of a piece of content you published for users that can only be seen by search engines. If you want to be found for a certain key phrase and only make it contextually relevant to search engines yet hide that content on that same page for users and feed them other pieces of information, you will eventually be found to be cloaking by search engines and they will decrease your rankings on search engine results. 

Keyword Stuffing 

We all know keywords are an important part of SEO, but placing them in content repeatedly for the sake of using them can be known as “keyword stuffing” when you stuff keywords in the content for the sake of having them in there, not only will users find it unappealing, but so will search engines. As a result, your content will certainly be considered black hat SEO and plummet your rankings. 

Contact Boston Web Marketing 

If you want best practices implemented onto your business’ website, contact Boston Web Marketing today. We’ll be sure to use some of the most up-to-date practices and help establish your business’ online presence and help it experience the growth it deserves. Contact us today at (857) 526-0096.

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