Whether you are new to the industry, interested in learning more, or if you are familiar with Search Engine Optimization you’ll quickly learn that well-optimized content can help to increase organic page ranks quicker than a page that lacks the key optimization factors. With that said, what steps can someone take to make sure your content is properly optimized? Read on for 5 quick & simple tips on mastering web content optimization for any business or industry!
When adding a new page to your site, whether it’s a blog post, service area page, service page, etc., it’s critical to include the relevant keywords that you want to be found for. In fact, using keywords that you’ve found from Google Search Console or any keyword planner, is a great way to generate your blog topics. Compile a list of the most searched terms relevant to your business, and determine how you can form them into a piece of content that will be useful to your readers. Be cautious that you’re not using too many keywords, as you may be flagged for “keyword stuffing.” This is a “black hat SEO” tactic that can actually get your site penalized by the search engines, as they’ve implemented algorithms to prevent keyword stuffing. Using only the keywords that are relevant to the piece of content you’re writing, and focus on those.
Internal & External Links
When writing blog posts, you’re most likely trying to give the user helpful information about your products or service, which will eventually lead to them becoming a customer. If your content is talking about a specific pair of leggings you sell and why they’re so great, link to that page! Internal linking makes it easy for users to find even more relevant information that they may be looking for, and keep them on your site longer. This will help increase your average session duration and pages/session, which will also give you an SEO boost!
Alt Text for Images
Using images in your post? Be sure to use alt text! Alt text allows you to put in a few keywords that tell search engines, as well as visually impaired users, what your content is all about. It’s recommended Search engines cannot understand images without alt text, so this is crucial to optimizing your images.
URL & Link Structure
Optimizing your URL is just as important as optimizing the words on the page. A URL that looks clean, with readable words is going to be much more appealing to the user and the search engines, than a long one filled with a bunch of random letters and numbers. In fact, this is another great place to use keywords. Stringing together a few words that give the user and search engines an idea of what will be one the page is key. For example, if you were searching for the best clam chowder in Boston, you would be more likely to click on boston.com/best-clam-chowder-boston, as opposed to boston.com/hgyJDo8D6Tes7.
The last step in optimizing your content is always including a compelling page title and meta description. After all, this is what the users will see in the SERPS and will help determine if they’re interested in clicking on your site to read more. Use relevant keywords to create your metadata, giving both the search engines and users helpful information, and to help get your content more views!
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