What Is a Good Email Open Rate & Click Through Rate?

What Is a Good Email Open Rate & Click Through Rate?

Email Marketing TipsDepending on the type of industry your business is in, the average open rate and click through rate of an email will vary. There are many strategic factors that go into creating and executing an email campaign. The main goal of email marketing is to generate business leads by communicating and remaining relevant to your audience.Here are a few tips on how you can guarantee an above average open rate and click through rate for your email.

Here are a few tips on how you can guarantee an above average open rate and click through rate for your email.

  1. Research your audience. It is important to know when your users are actively checking their emails. This will help increase your open rate because you can schedule your email to go out during the most popular times.
  2. Statistics show that you shouldn’t send more than 30 emails a month. This will result in opt-outs and spam reports.
  3. Make sure that what you are sending out is compelling to your audience. The subject line of your email should always be an attention grabber.
  4. Stay relevant and don’t stray from your image. Your audience wants to make sure they are receiving emails from a trusted source.
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