What is a Business Account on Instagram & How Can I Use It for Digital Marketing?

Business Account on Instagram: What Is It & How Can I Use It to Market My Business Online?

Social media has become a crucial platform for businesses to reach their target audience and promote their products or services. Among the many social media channels, Instagram has become one of the most popular and influential platforms for businesses to connect with their customers. With so many active users, it has become a vital tool for businesses to market their brand and expand their reach. If you have created an account on Instagram, you may have noticed the option to switch to a “Business Account“. Depending on your business goals and marketing strategies, this feature can be highly beneficial for your business. In this blog, we will discuss what exactly this account is, the benefits of having one, and how you can use it to market your business online.

What is a Business Account on Instagram?

A business account on Instagram is a type of account specifically designed for businesses and influencers to track their performance on the platform. Unlike personal accounts, a business account provides access to insights and analytics to help businesses understand their audience and track engagement rates. This feature is especially useful for businesses as it allows them to measure their marketing efforts and make informed decisions based on data.

How Can I Switch My Profile to a Business Account on Instagram?

Switching to a business account on Instagram is simple and easy. Follow these steps to switch your profile to a business account:

  1. Open the Instagram app and go to your profile page.
  2. Tap on the three lines at the top right corner of the screen.
  3. Select “Settings” from the options.
  4. Go to “Account” and tap on “Switch to Professional Account”.
  5. Select “Business” as your account type and choose the category that best describes your business.
  6. Add all the necessary information, such as contact details, business address, and a brief description in your bio.
  7. Tap on “Done” at the top right corner once you have completed filling in the required information. This will complete the transition.

What Type of Data Can I Learn from Switching to an Instagram Business Account?

By switching to a business account on Instagram, you can access valuable insights that can help your business grow. Some of the key data and information that you can learn from your business account include:

Engagement Rate

Engagement is one of the most important metrics that a business can track on Instagram. It measures the number of likes, comments, and shares your content receives in comparison to the total number of followers. By having a high engagement rate, you can ensure that your content relates to your audience and drives interest in your brand.


Tracking your follower count is crucial as it gives you an idea of how many people are interested in your business and what type of content they find engaging. By analyzing this data, businesses can tailor their strategies and create content that appeals to their target audience.

Profile Views

This metric shows how many times your profile has been viewed in a specific period. Having a high number of profile views can indicate that your content is attracting new users and driving them to visit your page. This does not necessarily result in immediate conversions, but it helps to build brand awareness and increase your potential reach.


Impressions refer to the number of times your content has been seen. Tracking this metric can help you understand which types of posts or hashtags are performing well, allowing you to create more relevant and engaging content for your audience.


Shares indicate how many times users have sent your content to other users. By being able to track how many times your posts have been shared, you can determine the level of interest and engagement your content is generating. This is crucial for businesses as it allows them to create more shareable content that can potentially reach a larger audience.


Reach refers to the number of unique accounts that have seen your content. Knowing your audience and how far your content reaches can help you adjust your marketing strategies and target specific demographics. If you are not reaching your intended audience, you can tweak your content or use different hashtags to reach a wider audience.

Contact Us to Optimize Your Social Media Marketing & Track Your Progress to Reach Your Business’s Goals

Switching to a business account on Instagram can provide valuable insights and data that can help your business thrive. By understanding the data and information provided by this feature, you can make informed decisions and optimize your social media marketing strategies for better results. At Boston Web Marketing, our team has years of experience in social media marketing for businesses in all industries. Using a combination of SEO strategies and creative content, we can help your business reach its goals through Instagram and other social media platforms. Fill out our online form for a free audit, or call us today at 857-526-0096.

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