There are a lot of different ways that you can build trust between you and your audience through your website. Testimonials are a great example of this! Perhaps one of the most important things that you can do to accomplish this is to create an FAQ page. It’s a great way to build that trust, but did you know that it’s also an important ranking factor for SEO? Some of the information that you include could appear as rich snippets on a search engine results page. What information should be included? We’ve assembled the most important things to add below!
If your business has a primary location, it’s important to ensure that people know how to get there! Including that address on your FAQ page can also help you rank better for location-based searches. For example, if you run a window cleaning service in Boston, people who search for “window cleaning in Boston” will be more likely to see your business first. The same thing applies to service areas.
It may seem like a repetitive thing to include, but adding your list of services to an FAQ page will be well worth your effort. While you probably already have separate pages for the different services you offer, including them as part of an FAQ increases the chances of that appearing in a rich snippet. When you submit the schema to Google, you’re telling it that the information appears in a Q&A format. This makes it more likely to appear on that section of the SERP where it wouldn’t be able to otherwise.
It wouldn’t be an FAQ page if you didn’t answer the most commonly asked questions about your business! It’s always helpful to sprinkle in a few of these questions throughout your FAQ page. If people ask that through Google Search, your answer will be more likely to appear. It also helps to build trust between you and your audience, as it shows them that you know what you’re talking about.
SEO Optimization With Boston Web Marketing
If you’re looking to get your website to the top of the search result rankings, there’s no better place to contact than Boston Web Marketing! Our team is always up to date with the best SEO practices and Google algorithm updates. We can also help out with off-page optimization with social media and email marketing! Our team has the tools you need to improve your website’s SEO. To experience the difference for yourself, click here to fill out a contact form!