What Free Online Platforms Should Your Business Be Using?

Paid ads across search engines and social media platforms are a great way to generate web traffic and leads when executed properly, but many small business owners are looking to optimize their online presence while spending the least amount of money possible. Luckily, with several free platforms available across mediums, you can generate plenty of traffic and potential leads to your website without paying big money for a shot at the top. Here’s what free resources you should be utilizing for your small business!

Google My Business

Google My Business is a free listing that contains your business information, including the website, contact information, hours, and location. While a listing is often automatically generated for businesses that are established, you can still either create a new listing for your business or claim the listing if there is an existing one. From there, you should fully optimize the listing by adding your logo, pictures of your location, a list of services, a business description, and making sure all contact information is accurate. You can also regularly post updates to this listing which will boost your rankings and keep your audience up to date. Further, keep up with this listing by monitoring customer reviews and responding to both the good and the bad.

Yelp & Other Local Listings

Yelp is another platform where you can claim your free business listing and update it with accurate information. You will want to list the same key information that you have included in your Google My Business – Accurate location information, hours, website, and social media links. Unlike Google, Yelp business offers a premium option where you can list paid ads and have even more control over your listing if you so choose.

Social Media Platforms

No matter who your intended audience is, you should be reaching them across social media platforms. LinkedIn, Twitter, Facebook, and Instagram are all free platforms where you can reach an unlimited number of potential leads if you play your cards right. Create posts catered to each platform, utilizing hashtags and interactive features to boost your page to the top of the algorithm. Include attractive visuals that catch the eye and valuable information that translates into shareable & saveable content.

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