A recent survey by Performics looked at what engaged people most when looking at social media with some interesting results.
Performics studied 2,000 users who use a social network at least once per-day. No real surprise is the fact that a full third of the people studied were more likely to respond to a brand’s offer if it was referred by a friend. Apparently, 27 percent will do so from the brand’s page, 26 percent from the newsfeed, and 20 percent from a social ad.
The types of posts you use also seem to affect the response rate. Here is a chart that indicates the type of posts you can use and how they tend to impact the users engagement in the material.
Also interesting is the fact the here is another way in which Moms and Dads are different. Dad’s (more than all women and non-fathers) tend to have more YouTube and Twitter accounts. Mothers, on the other hand seem to favor Facebook.
When you use social media as a part of your overall internet marketing campaign, you may want to take these outlets and their primary users into consideration when targeting your message.
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