These days, SEO is thrown around the digital marketing world frequently. But what does it mean and what exactly do for your website are common questions around SEO. SEO stands for Search Engine Optimization and it determines how well your website is optimized for search engines. To learn more about SEO and the basics behind
How Does SEO Help Your Website Rank?
SEO in its basic form is to help search engines only find your website but also rank your website within its relevance. This can be done for each page of your website as well as your website’s homepage to come up on search results. You will want to make sure your website is search engine friendly.
The process of SEO is not a one-time thing, it requires constant maintenance and there are a lot of different factors that go into SEO. SEO can range from using the right keywords on your website which means how people are searching, in layman’s terms, not your industry’s jargon. For example, if I want to find an eye doctor near me, I may include some “eye doctor” as keywords as well as optometrist to capture people who are familiar with my services vs. people who aren’t.
SEO & Geotargeting
Other than keywords, SEO and your website can consist of geotargeting, where if your business has a physical location and your goal is to get your potential customers to go to your storefront then you can provide that location in your keywords. For example, you can add both “eye doctors in Dallas, TX” as well as “optometrist in Dallas, TX” to let search engines know where your business is located.
This is very important for people with physical businesses because you want to attract people that will actually come to your store over people who are interested then realize where your location is then will be uninterested in your business altogether.
SEO & Mobile Friendliness
More and more users today are turning to search on their mobile devices which is why search engines are looking at mobile search and how your website looks on a mobile device. You want your website to resize to what size screen a mobile device is and have a positive user experience.
The goal of SEO is to make sure your content gets found and your website comes up on search results. If you need help understanding SEO or on getting your website found online, we can help! Turn to the SEO experts at Boston Web Marketing, we are pros at getting your website to come up with the keywords you want. For a free SEO consultation, you can contact us online or call us at 857-526-0096.