Back in March, Google announced a push towards prioritizing the content of mobile sites and would begin crawling the mobile versions of websites over the non-AMP version. This reflects the recent trend that more people search from their mobile devices as opposed to their desktops, resulting in a higher demand for mobile-friendly web pages. It also is seen as the beginning of the shift towards optimizing content as a whole, and not simply pages and URLs. This means that as Google indexes videos, photos, podcasts, and businesses, of which not all have a URL, and more towards language-agnostic entities, less emphasis should be put on optimization, and more on quality, dedicated content. So with all of this being said, it’s valuable to understand exactly what Mobile-First indexing is, and how Google’s searches work in general.
As stated before, Mobile-First Indexing is crawling and indexing the mobile version of a page over non-mobile friendly pages. Crawling is when Google scours throughout the internet by following links on pages. If it comes across a new website, they will implement it’s no-follow and disavow rules dependant on your content.
Indexing is the process of turning your website into something more useable and storing it within Google’s database. Essentially it makes a copy of your page and converts it into something that is useful to the ranking algorithm.
After this comes retrieval. Some would say that retrieval and the last step, ranking, comes at the same time, however, in this case, we’ll say that retrieval comes first. Retrieval is where Google fetches websites and data based on your search query. This is where word vectors, and of course all relevant search algorithms, such as Rankbrain and Hummingbird, come into play. They reach into Google’s index of pages that it has created, and pulls out what it deems to be most relevant to your search.
This all culminates in the most focused part of SEO: ranking. It is when they place in order the results based on whatever order they see fit to present to you. Previously there was only one index for desktop websites, but with the arrival of Mobile First Indexing, a new index will be created that will be porting all mobile-friendly websites to it, in order to cater to the growing number of mobile searchers.
So what does this mean for your website? It means good news if you are already mobile-friendly! While mobile-friendly sites have always been ranking better overall since 2015, this full commitment to prioritizing them means that those who have kept up with the trend can only expect improvement in their rankings over the coming months.
For those who haven’t optimized their site for mobile use, things aren’t going to change as much as you think. Google assured site-owners that rankings won’t change, and is simply a change in the indexing process. However, if you haven’t already, optimizing your site for mobile is probably the best thing you can do for your website’s SEO, as it can only help your chances of getting found.
Need a hand with optimizing your site for mobile, SEO, or just online help in general? Us over at Boston Web Marketing can certainly assist you with that! We are one of the top authorities in online marketing, and as a Google Partner, stay on top with the latest tips and trends in the SEO scene. We can help you increase ranking, gain web traffic, and ensure that you are found.
Interested? Contact us for information, or submit an inquiry form.