Remarketing is a highly useful SEO strategy that businesses of all types can utilize. While we may not know it, essentially every single internet user has been subjected to remarketing on a regular basis. This is what drives the power of this tactic, the fact that it seems so organic and subliminal. So what exactly is remarketing?
What is Remarketing?
Remarketing’s main goal is to decrease bounce rate among site users who left or are about to leave your website without making a purchase, completing a contact form, etc. There are various ways in which remarketing can be achieved. The most common forms of remarketing are on-site remarketing, email remarketing and traditional ad-based remarketing.
On-site remarketing, as the name suggests, occurs when the remarketing efforts are made directly on your website. Site data is able to detect when a user abandons a shopping cart or is about to navigate away from the site or close their browser. This then triggers a popup or similar message boasting a promo/ad message. These messages are fine-tuned to the site and their goods or services but commonly ask “Are you sure you want to exit, this deal won’t last!” or something of the like. Other sites will use this as a chance to offer instant, one-time promo deals which will expire when the user navigates away from the page.
Email remarketing functions similarly to on-site remarketing. The only difference is that this form uses email as the medium to remarket. Once a user leaves the site or abandons a cart this triggers an email to be sent to their inbox after a designated time period. The information and offers can be very similar to on-site, urging users to re-visit their cart and complete their order.
Traditional Ad-Based Remarketing
If you’ve ever done a Google search on your phone looking for pizza near you, then opened Instagram and seen a sponsored ad from a pizza restaurant you have been shown a prime example of traditional remarketing. Traditional remarketing again is triggered when a user who did not convert navigates from the site. The difference from the above types of remarketing is that traditional does not directly contact or flag a user. Instead, a simple and organic ad banner is placed on another website they visit by tracking a user’s cookies.
Let Boston Web Marketing Handle Your Remarketing
Remarketing as a whole is difficult to master but vastly useful as a part of your SEO strategy. Boston Web Marketing’s team of experts is ready to take your SEO strategy to the next level, contact us today to learn more.