What Does Amazon’s Holiday Numbers Say About My E-Commerce Website?

The Facts

After the 2016 holidays came to an end, e-commerce giant Amazon claimed that it was its “best-ever season.” To further touch on that subject, a retail analytics company has further dove into this “best-ever season” to get a glimpse of how well Amazon did compared to other retail stores. The company, Slice Intelligence, ran a test pool of 1.3 million online shoppers to ask where they shopped for gifts this holiday season.

Slice found out that Amazon had 38 percent of all online revenue made within the United States during the just-completed holidays. Now comparing it to Amazon’s own numbers of last year, 37.9 percent in 2015, is nothing to take note. However, when comparing Amazon to Best Buy, who placed 2nd on that list of destination for holiday shoppers, the percentage differential is enormous.  Best Buy only had a 3.9 percent of all online revenue earned during the holiday season. Meaning that Amazon earned ten times more than Best Buy did in the holiday season.

What Does This Mean For Your Business?

As we have been told, the internet as well as mobile device usage is the way of the future. Many internet users, especially during the holidays, are shopping online. It saves them from waiting in line at a store, beating holiday traffic and gives users a warm feeling when packages arrived in the mail addressed to their name. With this in mind, e-commerce websites will see an increase of traffic year after year as online shopping continues to trend upwards.

If you have an e-commerce website, you want to make sure your website is optimized to the max and that it is a mobile responsive website. Trying to compete in the e-commerce industry is a tough task in it of itself, but making sure your website follows basic SEO guidelines will help you gain a competitive advantage over your competitors. Making sure your website follows white-hat SEO tactics is a sure fire way to make sure your business is seen on the first page of search results. This is important as the more people see your website the more potential revenue you will have. Here is a quick list of additional SEO measures you can have on your website to ensure a better position on search results pages.


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