What Do the Different Numbers Mean for Header Tags?

When ranking the pages of your website on a search results page, search engines use a specific algorithm that takes into account various factors. Header tags are one of these important factors that Google and other top search engines use to determine your place among the results. There are six different header tags that you can use, ranging in number from 1-6. Depending on the number you choose, it will have a different level of importance and impact on where your website is ranked. H1s, also known as Header 1 tags, are the most important and should be used sparingly for titles or main headings. As the numbers increase, their weight against the algorithm decreases. In this blog, we will discuss what each number header tag means and the best type of content to use them for.

What are Header Tags?

Header tags are HTML elements that are used to identify headings and subheadings within the written content on your website. This content can include blogs, service area pages, about us pages, and all other sections of your website. These tags not only indicate the start of a new idea on the page but also increase the accessibility of your site for desktop and mobile users. When ranking your website, search engines use these tags to understand the structure and makeup of your content. This allows them to accurately determine the relevance and quality of your website when providing results to a user within your service area.

H1 Tags are Used for Main Headings & Titles

H1s, also known as Header 1 tags, are the most important and are used for content headlines. They should only be used for your page’s main title or a section’s main heading. This is because search engines place more weight on these tags when determining the relevance and quality of your website. Ideally, you should only have one H1 tag per page, as having multiple can actually harm your ranking. You do not need to place the H1 at the top of your content, but it should be within the first few paragraphs for search engines to find it easily.

Subheadings Should Be Written with H2s & H3s

While your H1 is reserved for the main title or heading, subheadings within your content should be written as H2s or H3s. These tags still carry heavy weight in search engine algorithms, but not as much as an H1. They are important for organizing and breaking your content into smaller, easier-to-read sections. H2s are great for paragraphs or sections that dive deeper into the main topic, while H3s can be used for lists, steps, or other important information within an H2 section.

H4s, H5s & H6s are Less Used by Search Engines to Rank Content

As mentioned, as the numbers for your header tags increase, the amount they are weighted in search engine algorithms decreases. While H4s, H5s, and H6s are still important for organizing your content and making it easier for users to follow, they do not help your rankings as much as the lower numbers. Using them for organizational purposes is still recommended, as they can improve the overall user experience on your website. These tags are also useful for including target keywords to increase your overall AIOSEO score.

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When writing content to add to your website, including the necessary SEO tools can help increase your ranking, bring in more leads, and reach your business goals quicker. At Boston Web Marketing, we assist businesses of all sizes and industries with their content marketing and SEO strategies, from monthly blog posts to email newsletters. Whether you are a new business trying to put yourself on the digital map or an established company looking to rebrand, we can help. To learn more about our services and the tools we use, call us at 857-526-0096 or submit an online request for a free website audit.

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