What Do I Look for When Bounce Rate is High?

Within Google Analytics, there is a data set called ‘bounce rate’. If you hover over the statistic within Analytics, Google provides the definition that reads, “The percentage of single-page sessions in which there was no interaction with the page. A bounced session has a duration of 0 seconds.” In simple terms, it is a user that visits a page on your site then leaves without interacting or navigating the site at all. Goals of websites can depend on the industry but generally, you want people to be engaged and interested enough to want to navigate and learn about what your site offers. We wanted to write a blog highlighting what to look for when your bounce rate is on the higher side.

What is a Good Bounce Rate?

If unfamiliar with Search Engine Optimization, you may be asking your self what is a good bounce rate in general? While it can depend on industry and goal of your site, it is an industry standard that anywhere between 40-60% is an average bounce rate. Between 20-40% is excellent and if it’s lower you may need to investigate the back end of your site to be sure analytics is pulling correctly. Anything above 60%, you may want to look at some of these potential factors.

Is Your Site Mobile Friendly?

With more than 50% of search queries now coming through mobile search, be sure that your site is optimized for mobile! In Google Analytics under “Audience”, there is a mobile section that you can see an overview. If the bounce rate is especially high on mobile, you should make your site mobile responsive.

How is the Site Speed?

Have you investigated your site speed? There are a few ways to look into the speed of your site. The easiest way is to log in from an incognito window or another browser/phone/ PC and go to your site. Did you find yourself waiting? With quick answers in high demand, users will go back to their initial query and pick the next site. If you want to get into the specifics of site speed, one can go into analytics, then under Behavior, there is a section on site speed. This lists the time it takes for your site to load on different browsers. Increasing your site speed may require a switch in hosting or the optimization of media within your site.

Is the Site Secure?

Does your site have an SSL certificate? An industry standard and ranking factor across the web, an SSL certificate means you have secured your site from several potential viruses. If secure, your site will have a green check mark indicating the site is secure. If not, a bold, red ‘X’ will appear near your URL, deterring many from staying on your site. Even if users don’t fully understand the function of an SSL, the visual is enough to keep users or have them leave quickly.

These are not the only reasons bounce rates can be high but it’s a good start. If you need help decreasing your bounce rate, give Boston Web Marketing a call today!

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