What Can Schema Markup Do For Your Website?

schema markup and structured data concept illustration

What Can Schema Markup Do For Your Website?

Have you ever heard of schema markup? Did you know that it can have a huge impact on your website? Did you know that there are different types of schema markup? Let’s dive into schema markup and how it can help your website.

What is Schema Markup?

Schema markup is a coded vocabulary consisting of microdata that you can add to your HTML. This works to significantly improve the way that search engines understand your page and show that in search engine results pages. But what else can you do with schema?

Schema Markup & NAP Consistency

Having your information out there is one thing, but having it out there and being consistent is another. Name, Address, and Phone Numbers are the three items that truly need to be completely consistent, as they will influence your rankings. By adding this to your schema markup, you will be able to get that consistency represented across the site.

Schema Markup & Rich Snippets

Did you know that schema can have an effect on how your results are displayed and that they can add aesthetic changes as well? By adding the schema, you can switch up a bunch of things, including adding stars to your spot, as well as reviews. This can ultimately have a huge impact on your click-through rate, which directly influences your conversions.

While having the reviews can make people want to learn more, having the stars can also be important in that it grabs the attention of the reader, which allows for the higher click-through rates as mentioned above.

Schema is a great way to make yourself stand out in the SERPs and is recognized pretty much across the board by Google, Bing, Yahoo! And Yandex. For other search engines, you may have a few other options as well, that aren’t necessarily schema but get the same point across.

Deven O'Gryzek
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