Bounce rate is one of the more important things that you will need to focus on in terms of SEO. Many things can affect the bounce rate, and many negatively. This can include the site speed, the site content and the internal linking on the pages. You will want to make sure that this is something taken care of because the bounce rate can be a great metric to utilize to determine where you can improve your site. Let’s take a look at these items.
Content Above the Fold
Your content is a crucial element of your site, and having it above the fold is important as well. One thing that can entice a user to stay on the website page is by having enticing headlines, or H tags. This can help to draw the eye. Similarly, having a contact form above the fold is a great way to boost conversions, which is tied in with pages/session, bounce rate & more.
While linking is extremely important as a whole, internal linking can do quite a bit in terms of site metrics. They can help to also lead users into a new page, hence ensuring that the pages per session is increased. This is one of the more important items that you should have, but many sites do not focus on it as heavily as they should.
Bounce rate can be largely affected by site speed. In terms of site speed, there are quite a few things that you can do, but this is something that can make people not want to visit your site. By doing a few things, such as adding a caching plugin, as well as optimizing images and things of this nature, you will have a lowered bounce rate. This is because people have very low patience typically, and do not want to wait for the page to load.