Creating a website blog has many benefits. Blogging is an extremely important tool in SEO to improve search engine rankings but can also be used in other ways. Blogging provides a growing website, content for social media and can create a strong customer relationship.
The first tool that blogging brings to a website is the ability to add unique content. Google and other search engines like websites that are constantly growing and adding additional content to their site. This is the perfect way to do this. Through blogs, you may write about industry and company related news, incorporated with important keywords you wish to be found for. A blog creates additional pages that Google can index and rank. More ranked pages on Google increases the chances that customers find your website.
Writing blogs also gives you content to post throughout social media. People often find it difficult to update their followers with useful information. Blogging once a week gives you a post to social media that allows you to engage with others. This blog post also provides an important link back to your site that can improve traffic.
If all goes well and people enjoy reading your blog posts, a suggested option may be to create a mailing list to send out blogs. On your website and social media platforms you can suggest that people who enjoy reading your blogs to submit an email to receive them. Through this, you are able to build a relationship where you can engage with followers every week. The relationship you build through blogging can help keep existing customers and can help create new ones.