Metadata refers to essentially all items that would show if you rank on a search engine. These include title tags and meta descriptions, and each is crucial to your SEO strategy. These are some of the most highly ranking pieces of content, and ironically, each has to be relatively small in order to be shown. This means that it is important to include keyword rich content, in the most condensed form possible, and similarly, geolocation can be a great element to add. Let’s take a look at some of the aspects of metadata, and what you can focus on to get the best results.
A title tag helps to define what the title of the document is. This is a key element of SEO and can help you immensely in regard to ranking, due to its many elements. It is typically written with keywords at the front, with the addition of a geolocation later, and ultimately ending with a brand. Below are some of the things to remember in regard to title tags:
- Title tags are typically less than 70 characters in order to fit the width of the line in search results
- Each title tag should be unique to each page on the site
- Keywords are crucial to incorporate into your tag
- Geolocations are a great way to boost local SEO
- Keyword spamming is a huge problem in title tags, so it is best to avoid. You should not have a keyword more than once or twice within the line.
- The brand should be included at the end of the tag
Meta descriptions are a bit more ambiguous than title tags, as, in the past, Google has said that they are not necessarily part of any Google algorithm. This being said, it can be a great way to increase the stress of keywords, as well as locations in order to rank well for those keywords. Here are some basic rules to follow.
- Meta descriptions should always be 160 characters or under. These snippets have been increased recently, but it is better to be safe than to overshoot your description. This is due to the fact that you don’t know what Google will show, as they may even make their own description.
- Make sure your content is relevant
- Do not keyword stuff
- Add geolocation, as well as keywords