One of your goals may be to dominate the local search results of your industry if you are a local business owner. Nowadays, that might be even more important. How do you write content that will show up in the local search results? What aspects should you focus on?
Local SEO is for local businesses
When you’re attempting to rank for local search results, you want people in a particular neighborhood or town to discover and visit your website. In most cases, your goal isn’t to sell straight through your website. Although in today’s world that might be different, you’ll find some tips to concentrate on selling online. But your website probably helps people to find your store hire you for your skills. Sites focusing on a local audience are different from those focusing on a national or global audience. In most cases, when visitors are intrigued in your services, you’ll have a personal interaction with them, whether that’s face-to-face or a phone call.
Write ‘local’ headlines
Guarantee that the snippet of your page that Google presents in search results is appropriately optimized for local SEO. You want to do this because Google will be able to tell you’re focusing on a local audience, but also because your audience will acknowledge you as a local business. Your audience is seeking things that convenient or nearby. They’ll click on those results that show that they are situated in their vicinity. That’s a crucial part of local search. Make sure snippet is transparent about where your business is. Also, ensure the title of your posts and pages is clear about that.
Make an excellent first impression
Once you’ve persuaded people to click on your snippet in the search results, you should convince them to stay on your website (and not to click away). A high bounce rate will ultimately result in lower rankings, so you want to make an excellent first impression. People want to know who they are working with. A great picture is key to building a strong first impression. Your website should match your business. If you have a physical shop, make sure to publish some high-quality, optimized photos of your business. Videos are also a great way to display your business to your audience.
Write about your business
To rank in the local results, you want to write content linked to your business. Write about what you’re knowledgeable about and what could interest your target audience. If you’re a home remodeling company, you should write about your projects and how satisfied they made your customers. Write about your customers, as well. Local testimonials are great, along with ratings and reviews. If people are exceptionally pleased, they should surely be able to leave a review on your website. Writing about events going on locally is also a great content strategy for local SEO.
Boston Web Marketing can get your local business noticed on Google. Contact us for SEO services, ads, social media optimization, and more! Give us a call or fill out our contact form for more information.