What Are the Top On-page SEO Factors?

When it comes to search engine optimization (SEO), on-page factors play a crucial role in determining the rank of a website. On-page SEO refers to optimizing individual web pages to rank higher and earn more relevant traffic in search engines. Several factors contribute to on-page SEO, and understanding them can help you improve your website’s visibility and attract more visitors. Continue reading to learn about the top on-page SEO factors that you should focus on to improve your website’s ranking.

What is On-page SEO?

On-page SEO (also known as on-site SEO) refers to the optimization of individual web pages in order to rank higher in search engines and earn more relevant traffic. This includes optimizing a page’s content and HTML source code and implementing proper keyword targeting, meta tags, and internal linking structures. The goal of on-page SEO is to make it easier for search engines to understand the content of a page and deliver it to users who are searching for relevant information.

The Top Ranking Factors

Google considers on-page SEO crucial to determine the relevancy of a page. You’ll be outranked if your content is less relevant than your competitors. Here are five on-page SEO ranking factors you should consider to help your content rank higher on Google’s Search Engine.

Content Relevance

In today’s world, ensuring your content is pertinent has become increasingly crucial. Your content should be tailored to give your audience the answers and insights they seek. For instance, a quick glance at the most popular search results for “air fryer chicken” reveals that users are seeking a recipe. To optimize your chances of appearing at the top of the search results for this keyword, it’s best to provide them with what they are searching for. If you create content discussing the advantages and disadvantages of air-frying chicken, it may be challenging to rank high since it’s not what users seek.


Uniform Resource Locator (URL) is the address of a website, which is displayed in the address bar of a web browser. Optimizing URLs is crucial in on-page SEO, which involves optimizing individual web pages to rank higher in search engines and attract more relevant traffic. Modifying URLs to make them more reader-friendly can improve their readability and convey their meaning to search engines, enhancing a website’s visibility and rankings. Therefore, it is essential to consider URL optimization as part of your on-page SEO strategy to improve your website’s visibility and attract more relevant traffic.

Title Tags

Optimizing title tags is an essential on-page SEO factor that can help improve the visibility and relevance of a web page to search engines. When optimizing title tags, you’ll want to do the following. Firstly, the title tag must be concise and to the point, with an ideal length of 50-60 characters. Secondly, incorporating relevant keywords that accurately describe the page’s content can help search engines understand the page’s topic and rank it for relevant search queries. Additionally, a compelling title tag using action verbs, numbers, and other persuasive language can grab users’ attention and encourage them to click through to your page. Finally, it is essential to avoid duplicate titles, as this can confuse search engines and negatively impact your rankings. By following these tips, you can ensure your title tags are optimized for SEO.

Meta Descriptions

A meta description is an HTML attribute that serves as a brief summary of a webpage’s content. It appears in search engine results beneath the title tag and gives users context about the webpage’s content. By reading the meta description, users can get a sense of what the webpage is about and determine whether or not it’s relevant to their search query. As such, the meta description is essential in attracting users to click through to the webpage from the search engine results page.

Internal Links

Internal links connect one page of a website to another page on the same website. They are crucial for on-page SEO because they help search engines understand the structure of a website and how different pages are related to each other. Internal links can also help distribute link equity throughout a website, improving the ranking of individual pages and the website. 

Hire Boston Web Marketing for On-page Optimization

Do you need assistance developing your on-page SEO strategy? At Boston Web Marketing, we are your digital marketing experts. With our team of specialists, you can sit back while we help your website rank higher on Google and other search engines. Call us at 857.526.0096 or visit us online to request a free audit!

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