Google and other popular search engines use hundreds, and maybe even thousands, of “ranking factors” to determine where a particular page should appear on a particular search engine results page, making it incredibly difficult to ascertain what exactly you should be focusing on when it comes to your search engine optimization strategy. While there are a wide array of rankings factors that can be beneficial to the organic search rankings of your website, there are three in particular that typically have the largest impact on rankings! Learn about these three ranking factors below, or if you have any questions about search engine optimization, please don’t hesitate to contact our team at Boston Web Marketing today by calling us at (857) 526-0096 or by filling out the contact form on our website!
Page Experience & Core Web Vitals
One of the most important ranking factors for a website is the experience it gives to its users, known as “Page Experience”. Since 2021, Page Experience has been an important part of Google’s algorithms; in a Google Search Central document, they say that they “look to reward content that provides a good page experience” and that you should “check if you’re providing an overall great page experience across many aspects”. Page Experience is, as the name would suggest, the experience that a user has when they visit a page on a website. Page Experience can be improved through several avenues, including page speed, security, mobile friendliness, and core web vitals, which are metrics that measure loading performance, interactivity, and visual stability.
The next ranking factor that you should be focusing on if you want to increase the amount of organic traffic on your website is the number of quality backlinks that point to your site. Link building has been one of the most important ranking factors in Google’s algorithms since the search engine launched, which eventually led to several black hat SEO strategies like link farming. In 2012, Google’s Penguin algorithm began prioritizing only high-quality links, wiping out the effectiveness of link farming and other black hat backlink building strategies. Today, one of the best ways to improve your website’s organic rankings is to build a portfolio of high-quality links from trusted sources!
Perhaps the most important ranking factor in today’s SEO landscape is high-quality, helpful content. Google’s algorithms are designed to scan content to look for information that may be relevant to what a user is searching for, which is why quality content is valued over keyword stuffing and other blatant attempts to rank organically without actually delivering any content of value. Be sure that when you’re writing content for your website, you’re focusing on Google’s E-E-A-T signals: experience, expertise, authoritativeness, and trustworthiness. Publish content on your website that is actually designed to help users get the information they are looking for, and watch your organic search rankings skyrocket!
Contact Boston Web Marketing!
If you have any questions about improving your website’s organic search rankings or your overall SEO strategy, please contact our team at Boston Web Marketing! Our SEO specialists help businesses and websites of all kinds achieve higher search results. Give us a call at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!