What Are the Top 10 Google “How to” Searches

Since the Hummingbird update, site owners are always looking to publish fresh and organic content. “How to” searches are increasingly popular according to Google. It is growing by 140% in the last 13 years. Among those searches, people are always looking for “how to fix” or “how to cook”, highlighting the rise of DIY in the country. That has led to the creation of many frequently asked questions sections on websites.
The Google Trends team has launched a website to visualize the data that they collected around the world. People in North America are most concerned with how to repair their toilets. People in warm climates ask the question how to fix their fridge and Northern and Eastern Europeans are most worried about fixing a light bulb.
The website categorizes the most popular searches into the following categories:

  • Cooking queries
  • Love-related queries
  • Coming-of-age queries
  • Difficult/technical queries
  • Health queries

Below is a list of the top 10 “how to” searches worldwide:

  1. how to tie a tie
  2. how to kiss
  3. how to get pregnant
  4. how to lose weight
  5. how to draw
  6. how to make money
  7. how to make pancakes
  8. how to write a cover letter
  9. how to make french toast
  10. how to lose belly fat

Understanding the search patterns of your customers can be very important as you can change your marketing strategy according to the preferences of your customers.

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