Search engine optimization is complex and there are algorithm updates, trends, and changes rolling out on a regular basis. Keeping up with these trends and utilizing them on your own website will allow you to dominate SERPs (search engine result pages) and help increase your chances of converting users to your website into paying customers. With only a few weeks left in 2017, it’s time to get some momentum and get ahead of the trends for 2018 and start preparing for them before its too late.
1. SERP Features
Your standard SERP no longer features your typical ten organic results but now include Knowledge panels, featured snippets, and local packs. These new SERP features are stealing the attention of users and ranking within these features is increasingly important to gain the most traffic to your website. Keep an eye on how you are ranking for these and utilize tools such as structured data to help you rank among these features.
2. Structured Data
Structured data allows you to enhance your search listings by formatting the HTML on your website to tell search engines how to display the information on SERPs and allow it to interpret the information better. Utilizing structured data (schema is the best place to start!) will help get your business name and website in front of more users and increase your click-through rate.
3. Increased Website Speed
Having a website that loads fast, preferably under three seconds, is extremely helpful for user experience and in turn, helps increase your rankings. By taking a speed test, you’ll be able to see the different ways in which you can make improvements to your website to increase site speed.
4. Voice Search
With all of the new technology that is available to users, voice search is becoming increasingly popular among teenagers and adults. This means that users are making searches with conversational sentences versus full sentences filled with keywords. By claiming your Google My Business page, optimizing for long-tail keywords, having structured data, and utilizing FAQ pages on your website you’ll be able to stay on top of the increasing number of searches made via voice search.
5. Mobile-Friendly Websites
An increasing amount of visits to websites in the recent months have been from mobile devices and for some, the number of visits from mobile devices is larger than those from desktop computers. The first thing you’ll want to do is make sure your website is mobile-friendly via Google’s Mobile-Friendly Test and make any of the necessary changes that Google suggests.