There are many components when it comes to SEO, such as on-page and off-page optimization and local considerations. It’s crucial to prioritize your SEO strategies rather than just chipping away at it. If you do your SEO tasks out of order, you’ll find yourself wasting time and resources. While there may not be an exact order to follow, prioritizing does help divide the SEO tasks into categories.
Remove Duplicate Content
Duplicate content is one of the major issues that will drop your rankings and it’s also confusing for Google bots to crawl. Use tools such as Copyscape or Siteliner to check your site for duplicate content. Once you find the duplicate content, rewrite it to make it unique. While you may be stating the same information just in different wording, use this opportunity to include more keywords that are not used as often as they should on your website.
Check Your Site for User Experience
Take a look at the architecture and design of your website. It’s important to make sure your website is easy to understand and navigate through. Some ways you can improve your website’s user experience is to optimize your page speed, use images, keep your pages consistent, include well designed and written h-tags, and be responsive and mobile-friendly. These are only some of the ways to make your website more attractive to viewers. If your website is not user friendly, it is likely people will quickly click out of your website instead of exploring it.
It’s important to always track the keywords you want your site to be found for. Do some research and create a list of the most important keywords. Tracking specific keywords will assist you in tracking your SEO and your Google ranking. Be sure to include these keywords throughout the content on your website. They can be incorporated into blog posts, service pages, images, and any other content you may have written on your website.
Set Up Google Analytics & Webmaster Tools
While you may not be utilizing these tools immediately, they both help your website get indexed and track valuable data. While keywords are a great way to track how you are ranking on the search engine, it is also important to track the statistics of your website in Google Analytics and Webmaster Tools. These tools will give you all the insight you need to see how users are interacting with your website along with how they are getting there. Once you see the trends of how people are interacting with your site, you can then come up with more marketing initiatives to further the strategies that are working.
Write Page Titles and Meta Descriptions
Page titles and meta descriptions are extremely important for SEO as they communicate to Google what each page on your website is about. Include important keywords within your titles and descriptions so that Google will rank you for those words. Page titles and meta descriptions are what shows up when your website is listed on the SERP. These titles and descriptions can make or break whether someone clicks onto your website or not so it is important to make them perfect!
Contact Boston Web Marketing For Your SEO Needs
Once these steps are accomplished, be sure to create local listing accounts, generate quality content and start building backlinks. If you’re looking for a company to assist with your SEO, contact Boston Web Marketing! Boston Web Marketing works hard to help clients improve their online presence. We have all the insights and tools needed to optimize your website to the fullest.