01 May
What Are the Most Harmful Mobile SEO Mistakes?
It is no longer a secret that Google is now going mobile first with mobilegeddon in 2015 and mobile-first indexing in 2016. Google has released a study about there are more mobile searches now than desktop searches. So, as a result, mobile SEO is more important than before.
Here are some common mobile SEO mistakes that many businesses make and you should avoid them to earn better positions in the search engine results pages.
1. Site Speed
Google has always considered page load speed an important ranking factor. It is also important for visitors in order to avoid the bounce rate from increasing. In fact, 53% of visitors will exit the page if it takes longer 3 seconds to load. The objective is to get your pages to load in under one second. You can achieve it with these few tips. The first step is to resize and compress images. There are many tools and websites that allow you to compress your image size. The second method is to minimize requests and redirects. Remove any unnecessary elements from the page and remove anything that might slow your site speed. AMP pages also help because they load 4 times faster than regular pages because they eliminate extra HTML coding.
2. Mobile-Friendly Pages
Your website must be mobile-friendly and responsive in order to enhance the user experience. The website should be designed for smartphones and tablets. Do not have any small and illegible fonts and on-screen glitches. Make sure to have enough space between every element in order to avoid visitors clicking the wrong link.
3. Blocked Files
Make sure you check the robots.txt file of a website to review if any important pages, JavaScript, CSS, and images are disallowed and enable them if they are disallowed. To do that, go to Google Webmaster Tools and test your robots.txt file. It is important to test all of your URLs on both mobile and desktop.
