Search engine optimization (SEO) is an ongoing process that can be overwhelming at first, but the process of optimizing a website in order to reach the maximum amount of individuals organically is truly astonishing. At first, most of the questions our team at Boston Web Marketing receive are simple questions with simple answers but as you learn more about how search engines work and the process behind optimizing a website, more technical questions are going to come up!
To help limit confusion and improve your understanding of how SEO works, we’re answering five of our more technical frequently asked questions.
Can Social Media Help Me with SEO?
Although there is no direct correlation with social media and SEO, utilizing social media will not only improve your off-site SEO but will also help drive traffic from your social media platforms to your website.
Social media is also a great place to engage with users in current time! Who knows, you could end up with a new customer thanks to your awesome social media strategy.
How Many Internal Links Should I Have on Each Page of Content?
Internal links are a great way to decrease bounce rate, highlight some of the other services you are trying to promote, as well as showcase the keywords/locations you are targeting. Plus, optimizing your website for internal linking is one of the Google ranking factors! When you start working on internal linking, try not to go overboard and avoid stuffing your content with internal links. Place them into your content naturally and you’ll see better results.
What’s the Difference Between Organic and Paid Results?
Every search engine result page (SERP) features ten organic results and usually three (or so!) paid results, which are typically at the top of the page.
Organic results are results that are not paid for and are directly correlated to your SEO efforts whereas paid results, also known as ads or inorganic results, are the ads that you pay for through Google AdWords. When you utilize this type of paid strategy, you will be paying search engines to appear at the top of search results and will be bidding on keywords to get ahead of your competitors.
Can a Sitemap Help with SEO?
Having a sitemap on your website is crucial to help search engines better crawl and index your website. Filled with various pieces of information regarding each page on your website, your sitemap will ensure each page of your website is submitted to various search engines. Once you’ve created a sitemap, make sure it is submitted to Webmaster Tools at least once per month to ensure the new pages you’ve added to your website are being crawled.
What is the Difference Between Indexing and Crawling?
The words crawling and indexing are used very frequently and are very similar, but understanding the differences of what each term means is crucial to understanding how search engines work.
Crawling – The process of a search engine going through and reading each of the pages on your website.
Indexing – As a search engine crawls your website, it pulls the pages it reads into its “library” of pages that it will show to users on SERPs when a specific search query is submitted.
Keep in mind that not all content will be indexed and the search engines will decide what content it wants to show, and what content it doesn’t. This is where SEO comes in. Making sure the pages on your website feature quality content and properly optimized will increase the probability of your page being pulled into organic results.
Are you ready to start seeing the results from utilizing a solid SEO strategy? Give Boston Web Marketing a call today at 857-526-0096 to learn more!