The first step in formulating a successful SEO strategy is to complete an in-depth evaluation of your site by performing a website audit. A website audit is a way to dive into the technical aspects of a website by identifying issues and areas of opportunity. This process assesses factors such as engagement, experience, traffic sources, and overall website performance. After a complete audit, you should be left with valuable insights that will help you formulate an effective SEO strategy. Here are a few of the benefits of prioritizing a complete website audit on your website.
Improve Search Rankings
Search engines rank websites with a significant emphasis on page titles and descriptions, or metadata. Website audits allow you to analyze the site’s metadata and highlight errors, missing data, or duplicate data that may be harming your website’s rankings. Auditing tools display this data in an easy-to-understand format so that you can determine exactly what needs to be fixed. These simple errors could be what’s keeping your site from reaching the first results page.
Discover Hidden Opportunities
Audits provide several insights that can help uncover hidden areas of opportunity that may be hard to see otherwise. You will be able to analyze all of the content on your site to find out the highest-performing pieces. This knowledge allows you to spend more time optimzing this content to drive even more traffic. Audits also help identify websites using similar keywords and topics. This creates great opportunities for partnerships and quality link building.
Identify Errors and Issues
Many hidden errors or issues could be affecting your website’s organic traffic and search rankings. Auditing helps bring attention to potential mistakes such as broken links, usability issues, duplicate content, or pages that cannot be crawled properly.
Elevate User Experience
User experience has become one of the most crucial SEO ranking factors for many major search engines. In order to position yourself competitively on SERPs, you must have a high level of user experience. A website audit will identify weak points in areas including load time, broken pages, mobile issues, and other factors that may drive customers away before completing a purchase or conversion.
Contact Boston Web Marketing
Boston Web Marketing will take the time to evaluate your website’s performance and create an individualized strategy to drive organic traffic. Our goal is to elevate your website using technical SEO, a strong content strategy, and valuable data insights. Contact us at (857)526-0096 to get started with an SEO specialist today!