It is important to have your Google+ business page verified by Google for many reasons. When the page has been verified, a small check mark will appear next to your company’s name. This means that you are the creator and owner of that page and that your business has been claimed.
After you have created a Google+ page, you need to request a PIN number from Google to verify your business page. This is done in 3 easy steps;
- Go to your dashboard and click on ‘Manage This Page’ and then click ‘Verify’.
- Make sure that all information on your page is correct. The PIN will only be sent to the business address you have provided on the page.
- Click ‘Request Postcard’. You will receive a postcard from Google within a few days with your PIN number in which you will enter it online at google.com/local/verify.
Once these steps have been completed and your business page has now been verified, Google will take into consideration that your company is legitimate, which will increase your site in its search rankings. Another benefit in verifying your business page is you can create a business badge, which would help your visitors to connect with you directly from the badge itself, in just one click! Lastly, business page verification means that in the future, your page has a chance at receiving its own URL!
All in all, it’s extremely beneficial AND easy to verify your Google+ Business Page. Just be sure to follow the steps in receiving a PIN to verify your page and once verified, maintain your page so that Google notices your recent activities!