WordPress is a free, online, open source website creation software.
Known as a Content Management System, or CMS, WordPress allows you to easily create and edit the appearance of your website without years of training or having to learn code.
Long gone are the days of HTML websites, where each HTML page would be a separate entity disconnected from the others, and any small change to the code could potentially break the website.
Whether you’d like to set up an e-commerce website or run a simple restaurant blog, it has never been easier to create beautiful, SEO-friendly websites for these reasons:
WordPress is Free
WordPress is 100% free. Seriously! Offering tons of extra features (called plugins, which are usually free) and the ability to drag and drop blocks of functionality on your web pages, WordPress is very customizable to your business and branding.
While it is possible to buy pre-made themes and the pro-versions of some plugins, it is very possible to create a beautiful, engagement website with no budget.
WordPress is Easy to Use
While WordPress may seem a bit daunting and overwhelming to first-time users, it soon becomes quite intuitive and easy-to-navigate. And to help you with your learning curve, there is a huge WordPress community with plenty of tutorials, guides, videos, and eBooks.
No Coding Necessary with WordPress
WordPress utilizes code that has already been written so that you don’t need to be a programmer to be a web designer. Page Builders such as Elementor and Visual Composer allow digital marketers to create web pages with a great user experience with absolutely no programming experience.
WordPress is Optimal for SEO
Google loves WordPress just as much as digital marketers. It allows them to easily notice any changes to the website, and to understand how your website categories are structured. According to W3Techs, WordPress powers 30% of the top 10 million websites.
WordPress allows you to easily submit XML Sitemaps, ask Google to index your website, and recognize any SEO errors that may come up. It also allows you to easily update page titles and meta descriptions, rearrange the menu structure, and create scalable service area pages for Local SEO.
WordPress Integrates with Everything
The best part of WordPress is that it allows your website to be actionable. Instead of using your website as simply a pamphlet for potential customers, try to take a more holistic view of your marketing strategy. Gather emails, analyze traffic behavior, signal to Google to index your website, and more:
Google Analytics – free software offered by Google that is used to measure the performance of your website
All in One SEO – An SEO Specialist’s best friend, this plug-in allows you to easily make changes to your website’s metadata
MailChimp – The leader in email marketing, MailChimp offers you their software for free (up to 2,000 contacts)
Contact Form 7 – A simple and easy-to-use contact form for converting leads
Updraft Plus – Save a backup copy of your website that can be restored