With over 1.8 billion users per month, Facebook should be one of the platforms you should be marketing your business on. Facebook has many features for business owners, but many people are not taking advantage of all of them. To gain an edge over your competitors, it is important to know the latest updates and features that Facebook puts out. Here, we will show you some of the more unknown features, and how you can make them work for your business.
You will find this tool inside the Ads Manager Platform. This amazing tool will help you build your target audience so that your ads will be shown to the people that matter to you. You can set your target audience using:
- Demographics — Age, gender, lifestyle, education, relationship status, job role and household size
- Page likes
- Location and language
- How frequently people in your target audience log into Facebook and with what device
- Past purchase behavior
A lot of people don’t realize this but, you can sell your products on Facebook. With a few simple steps, you’ll be able to add a shop tab to your existing business page. Here visitors will be able to see your products and either checkout directly on Facebook, or on your website. If you choose to have visitors check out on Facebook, you’ll need to have a PayPal or Stripe account to receive payments. Another neat feature of the shop, is that it’s free to use, and Facebook will never take a percentage of your earnings. Products will need to be reviewed and approved by Facebook before they appear on your page.
Many people are familiar with livestreaming on social media. Facebook was one of the first social media platforms to deploy this feature, but now more platforms such as Twitter and YouTube have incorporated live streaming into their platform. The one thing different about live streaming on Facebook, is that business profiles have the option of scheduling them. This is key because live streaming is usually spontaneous, but with scheduling, more users will participate because they can be notified of when it will happen.
Another great feature of Facebook Live, is that you can also incorporate your Facebook shop products into your broadcast. You can tag your video with your products, so users will be able to click a link that will take them directly to the page, without having to leave Facebook.