Over the years, YouTube has become a huge part of daily life on the web as trillions of videos are watched and uploaded almost daily to the platform. It has even gotten so big that it is considered the second largest search engine on the web behind Google. We all know that with Google, in order to appear in search results you will need to optimize your website and the content within your website. What a lot of users of YouTube tend to look over is that you can also optimize the videos you upload on the video-sharing website. Doing this to your videos will make it easier for your target audience to find your video content, getting you the views and, if you are a paid partner, money from your videos that you are looking for. Once you have finished uploading your video file the following SEO basic tactics should be utilized right away for better search results on the web.
When making the title of your video you should use keywords that will focus on user intent while at the same time use keywords in the title that matches what the content in the video offers. YouTube limits you to have about 65-70 characters, including spaces, for your title so be sure you say whats important and use valuable keywords. You can use the Google Keyword Planner to help with your keyword research.
The description of your video is another important aspect when it comes to nailing the basics of SEO for YouTube videos. Like the title, your description should contain keywords that reflect the content in the video and it is also one of the first things seen once they go to your video. One of the most important things when it comes to YouTube descriptions is that you need to keep in mind that you are describing the video, not using the description as an advertisement or a promotion. When crafting your description, you should do so in a way that entices users to view the video.
In addition to this, you should include a couple of links that go back to your brand website and even different social media platforms that your business is on as well. This is a way to generate more traffic to your website while also potentially expanding your following base on your social media accounts.
One of the major differences between YouTube and Google search is the use of tags. Tags play a significant role in search within YouTube as they help classify and better understand your video content. A common theme with these basics is to use keywords that are relevant to the video’s content, and this includes tags. Add as many tags as you want that cover as much description and location of your videos as you can. Try to avoid using irrelevant tags to get additional traffic. Not only will you not be helping your search appearance, because YouTube won’t show your video for results relevant to your video’s content, you will also anger viewers. Disgruntled viewers could flag or warn YouTube about your video using irrelevant tags which could hinder future search results for the video in question.
While the thumbnail of your video isn’t a huge aspect to YouTube SEO, it still is something you shouldn’t overlook. Shy away from a thumbnail that is diluted by writing and make it look like a title slide of a powerpoint presentation. Choose an enticing picture or still that are going to make users want to click and view your video. If your thumbnail looks interesting or exciting, then your video generates a lot more clicks than videos with boring thumbnails.