Owning a small business comes with a unique set of challenges. You may have a small marketing budget and need to get creative with your resources. You don’t need to follow in the footsteps of businesses in your areas or do what you always have. Get creative with marketing your business with some of our ideas below.
Creative & High Ranking Blog Posts
Writing blogs is a necessary part of any content marketing strategy. Write about topics that people are searching for related to your products or services. There are tons of tools online for keyword research so you can find niches or optimize your content based on search volume. Find the most valuable topics focused on your business and your top offerings.
Get Involved Locally
If your business has a physical location and you serve members of your community, it can really pay off to make connections in your city or town. Of course, you’ve got to put in work to become established in your community, but it pays off in so many ways.
Local news publications often publish lists about the “best of” of the community; being included in print and website publications is a great way to build your brand and get visitors to your website. You can even partner with other companies in your area that complement each other and create a symbiotic relationship.
Sometimes, other brands or publications mention your brand but don’t link back to your website. Make sure you don’t miss that opportunity. Don’t forget to request backlinks, which should be easy if you’ve got a relationship with them.
Repurpose Content Already on Your Site
If you’re doing research and putting time into your content, you should make it, so it’s able to be used in multiple digital spaces or channels. If you take hours and hours to write a blog, you don’t want it to have a short shelf-life; you want to get the most out of it. One way to do this is by turning your blog into an infographic or video. You’ve done a lot of the hard research work; now you can get creative with some design. Sharing your content on social media in an engaging way can help get more eyeballs as well. Don’t just post your blog to your Facebook. If your blog is about roofing, ask your users the most common issues that they’ve experienced in their own experience.
Don’t leave people who engage with you hanging. You should be conversational on social media and show potential customers you care about what they have to say. This can be a full-time job in itself, but it’s always great for your customers to be heard.
Contact Boston Web Marketing
It’s not easy to be creative on your own and build your strategy all by yourself. It takes a team. Contact the team at Boston Web Marketing today to learn more about our SEO and other marketing services.