Auditing your website’s SEO is one of the most important tasks by a digital marketing agency or marketing manager. As you continue to create content and SEO-related needs, you may run into unaddressed gaps and issues that need to be resolved. Thankfully, most websites are able to audit their SEO effectively with a few simple tools that can help identify fixable issues that impeded search engine marketing and optimization.
A website is most likely to have search engine optimization issues including outdated title tags, lacking metadata, duplicate content, thin content, lacking alt text, and other SEO-relevant factors. The good news for businesses is that there are a variety of free tools that can help you audit your entire website and identify these potential issues.
And if you’re looking for an SEO Specialist or marketing team, then consider giving Boston Web Marketing a call to evaluate your current SEO strategy and optimize for future success!
Siteliner for SEO auditing
Duplicate content can impact your website’s ranking and limits the number of indexable pages on your website. When your pages have too much duplicate content, it means that certain pages may replace rankings. Duplicate content penalties are avoidable if you can identify the content, which is why siteliner.com is a great tool for SEO managers.
Siteliner is a free tool that allows anyone to find all the pages that have duplicate content on their website and highlights the specific URL. Siteliner also helps track your average page speed and page file size, indexed URLs, and skipped domains. All you have to do is put in your main URL and you get all this information within an interactive report.
Screaming Frog identifies multiple search issues
Identifying all the issues with your website’s SEO can be considerably hard if you have a lot of URLs and a lot of website pages. However, Screaming Frog offers a free version of its SEO-auditing tool that allows users to crawl and identify issues with 500 URLs. The data from Screaming Frog can point out little gaps in search optimization, such as alt text and image metadata, to larger concerns such as URL structure, content length, 404 errors, and even more.
Just like with Siteliner, all a user has to do is download the app and plug their URL into the software. The results are presented in a report format that allows you to see the data that matters most to your SEO needs.
Google Search Console
Google Search Console is another great tool that is free and easy to use to identify potential shortcomings. Search Console can not only detect simple issues, but it may also help identify more complex technical issues.
Install Search Console on your site by adding the appropriate coding and tags to your website’s header and across all pages. If you are using WordPress as your CMS then just install a few plugins to help add it onto your site easily. Once Search Console is installed, a user can use the data collected to identify slower than average pages, broken schema data, search ranking, indexable pages vs. hidden pages, and even more.
Search Console, along with Google Analytics and other Google Marketing Suite tools, is a free and effective tool to catch those SEO errors.