Responsive search ads, or RSAs, are Google Ads with multiple headlines and descriptions, allowing Google’s machine learning software to display an optimized version of the ad in real-time. Responsive search ads (RSAs) are taking the place of expanded text ads (ETAs), which will be phased out by Google starting June 30th, 2022. If you’re currently running expanded text ads, fear not: ETAs will still be able to run alongside RSAs; you just won’t be able to create any new ones. For this reason, it’s essential to familiarize yourself with the benefits of responsive search ads and how they work!
Benefits Of Responsive Search Ads
The most significant benefits of responsive search ads surround the fact that they will make your ad campaigns more versatile and adaptive. Google allows you to input up to 15 different headlines and 4 different descriptions when building your ad, making it possible for machine learning to display users fresh copy each time they come across your ad. Ad versions will be customized according to a specific user’s behavior, demographics, and preferences, resulting in a more personalized advertising experience.
Another benefit of responsive search ads is that they will save you countless amounts of time. While initially creating a responsive search ad may take a little longer than usual, you’ll save hours compared to the creation, testing, and analysis necessary for building new versions of ETAs.
One more benefit of responsive search ads is that they will improve the performance of your campaign. Advertisers who are using RSAs have already seen improved engagement and click-through-rates. As time goes on and Google’s machine learning algorithms improve, click-through rates will further increase, and the best-performing versions of your ad will be prioritized. Google also gives advertisers a guide on how RSAs can be improved using their ad strength meter, which measures the quantity, relevance, and diversity of your headlines and descriptions!
Contact Boston Web Marketing!
If you have any questions about responsive search ads or are ready to get started using Google Ads, don’t hesitate to contact our team at Boston Web Marketing! We create and manage Google Ads campaigns that will distinguish your brand from the competition and help you dominate the top of search engine result pages. Give us a call today at (857) 526-0096 or fill out the contact form on our website, and we’ll get back to you as soon as possible!