Simply put, long-tail keywords are keywords that are longer than three words. For example, a search for “red boots” vs. “red leather cowboy boots”. Long-tail keywords are much more specific. These keywords tend to have lower search volumes and much less competition. After learning that you may be asking, well why would I use them? We are here to explain why!
How People Search
Long-tail keywords are typically what someone would put into a search bar if they know exactly what they are looking for. They are going to be much more specific in their search and add in every word that will make sense in order for them to get the search results they are looking for. If they are picturing a certain pair of shoes, they would not put “women’s shoes” to search for, they would search “pink suede ballet flats” because they know exactly what they want.
Because of the specificity of long-tail keywords, the competition is way less intense. You can create more niche keywords that apply to your business and website specifically. Though these keywords may not be searched as much, when they are, the chance of them finding you increases immensely.
Increase Conversion Rate
Typically, those who are typing long-tail keywords into a search engine have a plan in mind. They are searching for something very specific, which shows they are planning to purchase a product or service. Rather than searching for something like “bike riding” which is broad and does not show exactly what they are looking for, people will search for something like “safe bike riding helmet”, which is exactly what they are looking for. Long-tail keywords tend to increase conversion rates because most of them are leading towards a purchase that consumers already have in mind.
Along the same lines of increasing your conversions, long-tail keywords are able to increase your rank as well. Because they are so niche and specific, fewer websites are using the same keywords. This is a simple and impactful way to increase your rank and traffic overall.
Contact Boston Web Marketing
There is a lot of time, effort, and research that goes into keywords. Long-tail keywords are just one small piece of figuring out the giant keyword puzzle. For any remaining questions regarding the use of long-tail keywords or help with keywords in general, contact our experts at Boston Web Marketing by giving us a call at (857) 526-0096, or by filling out our online contact form!