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What are Internal Links, and Why are They Important to SEO?

Linking is a great way to drive traffic to your website when they are somewhere else on the web. It also can help Google find your pages and crawl them properly. There are two types of linking: external links and internal links. Internal linking is an easy on-page SEO tactic that can aid in navigating your website, linking to other important content, and overall boosting your search engine optimization. Continue reading to learn more about the importance of internal linking. 

What are Internal Links?

Internal links take a user from one page of your website to another. A good structure of internal links can benefit your search engine optimization and your website’s user experience. But what is the difference between internal links and external links? Internal links keep a user on your website by taking them from one page to another, while external links can bring users to your page through a link from another webpage or vice versa. 

Why are Internal Links Important?

There are many benefits to internal linking. One of the most important benefits is that it can improve your website’s user experience. If users easily navigate your website, they will likely stay longer and return multiple times down the line. Internal links can provide convenience and speed by making navigation easier and providing sought-after information quickly.

Another benefit would be the crawlability of your website. Internal linking can make it easier for search engines to find your website and rank it accordingly. It is essential to have an internal link structure that can indicate which pages are more important to index. 

Internal linking can also build your link equity. Link equity passes “a measure of authority” from one page to the next. This can help other pages on your website rank higher since authority is a metric that Google typically uses to rank. Spreading this link equity can increase your overall rankings on search engines. 

Need Help with Internal Linking? 

If you are confused about building the perfect internal linking structure, turn to an SEO Specialist! Our team at Boston Web Marketing is composed of expert SEO specialists that can help improve your search engine optimization strategies. Let’s get your website on its way to top-page ranking today! Call us today at 857-526-0096 or fill out our contact form for more information. We look forward to hearing from you soon!

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