What Are Important SEO Tactics For Small Business?

If you are a new business owner, or simply looking to improve your online presence, it is always an important question to ask yourself “where do I start”, as well as “what will benefit my business most”? Depending on your skillset and circumstance there are a variety of ways to boost your SEO through organic means. When utilized properly Search Engine Optimization can be an incredibly powerful tool if you are attempting to increase your digital exposure while also helping drive new clients to your website. Whether you are a small business of 1, 5, or 20 employees, learning about these powerful and (mostly free) tools can help put your business ahead of the curve and get your business on page one of any search engine!

Google My Business Optimization

If your business does not have an active GMB listing, this is a great first step to take when it comes to increasing your online presence. Google My Business is an essential tool for business owners and consumers alike, as it provides users with easily accessible information regarding your business; such services, hours of operation, but can also include images of products, store locations, past projects & any coupons deals, that you want to offer to new or existing clients. Having a properly set up GMB page can help to increases search visibility while providing users with easily accessible information.  For more tips on optimizing your Google My Business Page, click here!

Optimize Your Website Loading Speed

What do internet users hate more than anything? A slow-loading website! Page speed optimization is incredibly important in terms of drawing in new business & conversions because it ultimately determines how long your website takes to load for users. The longer it takes for a website to load on a desktop or mobile platform increases the likelihood that said user will leave your site, effectively decreasing the chance of getting new business!

Website Security

This might seem like a given, but many business owners are not aware of what a Secure Sockets Layer or Transport Layer Security is. For any non-technical individuals out there, this is the protected lock (displayed next to any URL) that a user sees when visiting a site. With the rise of digital scammers, vulnerabilities on a website, it is now easier than ever for hackers to gain access to your private information as well as any contact lists or databases that may be stored on the back end of your website. One of the most important things you can do for your website is to secure it with an SSL or TSL Certificate. Curious about the difference between an SSL & TSL certificate? Click here!

Consultation Services Offered For SEO Tactics & Businesses For All Industries

If you need assistance learning how to best optimize your website, contact the experts at Boston Web Marketing. We’ll work with you to develop every aspect of your site to drive users to the right location. Take advantage of our full range of SEO services including on-site and off-site SEO, reputation management, and more. Fill out an online contact form or give us a call today at (857 ) 526-0096.

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