Recently, Google has introduced Core Web Vitals to the world of SEO. Although it sounds intricate, it’s really broken down into three main areas of improving your website. The three focuses of Core Web Vitals, which are centered largely around user experience, include loading, interactivity, and visual stability. These focuses are measured by three metrics: Largest contentful paint, first input delay, and cumulative layout shift. These specific factors that Google considers vital for a webpage’s overall user experience all revolve around page speed and user interaction measurements. So, continue reading to discover what Core Web Vitals can do to improve your company’s website.
Where to Locate Core Web Vitals Metrics
As long as you have a Google Search Console account, you have access to Core Web Vitals metrics. Located under the enhancements section of your search console, you will find all of the data that Google gathers to analyze your website page speed as well as the user interactions. With the implementation of CWV, Google is planning to make page speed an official ranking factor. Along with other factors, such as keyword usage and mobile-friendliness, page speed can make or break the user experience. It is important to recognize how you can optimize your page speed by using this new tool within the search console.
What is Largest Contentful Paint?
Largest Contentful Paint is essentially the duration from clicking on a website link to being directed to seeing the content itself. This is an interesting addition to the CWV because it represents what it is like for the user to open up a webpage and how quickly they are able to interact with the content. Other ranking factors do not include this portion of the user experience, so it is important to understand how your users are viewing your webpage.
First Input Display: Simplified
FID is the time it takes for a user to actually interact with your pages, such as clicking on the dropdown box of your menu, filling out the contact form, or anything in between. Once the user is on your site, FID tracks the time from being directed to the page and the first click the user makes. This is crucial to understand, as a long FID may signify that your website is difficult to navigate.
Cumulative Layout Shift
This is often referred to as CLS, which identifies any elements on your page that move around as it loads. This indicates that you have a high CLS, which is a bad thing for Core Web Vitals. To keep a clean, easy-to-navigate webpage, you must ensure that your CLS is low by incorporating mobile friendliness and other factors that can improve your website layout stability.
Contact Boston Web Marketing Today
If you’re interested in learning more about Google’s Core Web Vitals or want to get started with an SEO Specialist, contact Boston Web Marketing today by calling (857) 526-0096 or emailing us at sales@getfoundquick.com.